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JIMS VK - Campus Placement Drive
M/s Calvin Klein and Tommy Hilfiger conducted Campus Placement interviews at JIMS, Vasant Kunj on 3rd September, 2019. The Profile offered was of Customer Relationship Officer. The students from JIMS Vasant Kunj, JIMS Vasant Kunj II & Kalkaji campuses appeared for the interview. Four students were selected by the company at the end of the placement process.

Teachers’ Day Celebrations in JIMS Campuses
The Teacher’s Day, 2019 was celebrated on 05th September’19 JIMS VK-I, Kalkaji, VK-II & GN campuses. The DG, JIMS Kalkaji & Directors of Kalkaji, VK-I, VK-II & Greater Noida highlighted the role of Teachers for shaping the lives and careers of the students to enable them to become professional.
Various games including Bollywood quiz and Musical chairs were arranged for faculties for their entertainment. The students coordinators highlighted briefly the profile of teachers in front of an audience consisting of all faculty members and selected students.
In between the celebrations, there were also singing and dancing performances’ by the students as fillers. Each faculty members was given Title by the students based on faculty’s profile.
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Faculty members celebrating Teachers’ Day at JEMTEC

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Faculty members celebrating Teachers’ Day at VK-II

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Teachers’ Day Celebration in VK-I

JIMS VK II – Hindi Diwas celebration
A spot essay writing event was organized in all the departments at JIMS VK II campus to celebrate Hindi Diwas on September 14, 2019.
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Hindi Diwas celebration

JIMS VK II – Workshop on Colours
The interior design department in association with Maped conducted a workshop on 19th September, 2019 on colours where artist Mr. Vijit demonstrated different techniques of rendering the colors before the students.
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Mr. Vijit with students at the workshop

JIMS VK II – Convocation of 2016-19 batch held on 21st September, 2019
The Convocation 2019 marked a befitting closure to the three year rigorous and hard work of 2016-2019 batch. The ceremony started with the procession comprising Maj Gen (Retd.) Prof. M P Singh, Director, JIMS VK-II and Dr Amit Gupta, Chairman JIMS and concluded with the group photographs to capture the momentous occasion. After a brief introduction, Dr Amit Gupta declared the convocation open. The lamp lighting ceremony was followed by the Director presenting the annual report of the campus. Emphasizing integrity as the core asset of the students passing out from JIMS, he wished the outgoing students a bright future followed by distribution of certificates. Dr Amit Gupta delivered the convocation address and asked the students to aim high and learn to adapt to their industry environment. The event concluded with the national anthem and a photo session.
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2016-19 batch degree holders at the convocation ceremony with Dr. Amit Gupta, Chairman, JIMS

From Chairman’s Desk

When it comes to being productive, most of us never really reach our full potential. In order to use our full potential, we must endeavor to keep our surroundings organised, keep everything in an organised fashion and prioritize a list of the tasks based on both importance and urgency. Studying or working for three to four hours at a stretch is likely to be counter-productive and thus take short but frequent breaks to be able to put in your best effort consistently. Considering the work at hand, we must set realistic & achievable targets. It might help to break down your goals into small, identifiable steps and it is advisable to factor in contingencies.
We all make mistakes. However, it’s important to learn from them and move on. Brooding about errors will only lead to problems in productivity and efficiency. When things go wrong, we have to be positive and take a problem-solving approach. It is advisable not to indulge in blame games and instead evaluate the situation and take the required action. Try finishing your work on time and do not let work pile up. A deadline can often be our friend. Taking time out for things we enjoy doing, will refresh and energize us, leading to better efficiency and results. Reward yourself for a job well done. Positive self-strokes will motivate you to keep up the good work.

Dr. Amit Gupta (Chairman)

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Disruptive Marketing
Disruptive marketing Disruptive marketing is more than just a buzzword. In “the age of the customer”, the only way to stay competitive is by rethinking your traditional marketing practices and rules you are playing by. As the way customers understand, react to and accept companies, has changed. The marketers must take more risks and increasingly trust their intuition. In fact, today’s distraction-filled world where consumers are exposed to ~10,000 brand messages per day has made disruption highly relevant. But what does disruptive marketing strategy entail and how can brands utilize it to boost their marketing efforts?

There are two types of market disruptions:

  • Novelty - fulfills customer’s needs in a new way offering a completely new product or service.
  • Adoption - improves the current product or service and makes it faster, better or cheaper.
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JIMS VK II – Guest Lectures
1. A guest lecture was organised on the topic ‘Highest Paid Skills in Digital Newsrooms’ by Mr. Vinay Sarawagi, Digital Newsroom Head of CNN-News18 on September 4, 2019. Mr. Sarawagi touched upon issues such as changing business models in media sector, diluting agenda setting role of media and the menace of fake news before introducing the students to journalists’ collaborations such as KEN. He further illustrated the application of these skills in a real time converged newsroom environment.
2. A guest lecture on the topic “Planogramming and Merchandising” was delivered by Mr. Jaikishan, Key Accounts Manager, Dabur. The guest speaker commenced the lecture by stating that merchandising is the next big thing in the field of retail. He concluded by focusing on the five P’s of merchandising, i.e., presence, position, planogramming, promotion and pricing..
3.BBA department organized a guest lecture by Mr. Sanjay Rai Bhatnagar, Consultant Money Market on the topic “Need of cost and finance in business”. He explained the different components of costing, the start of the money market and how the emergence of money led to the development and betterment of the economies of the world.
4.Department of BCA organized a guest lecture on the topic “Preparing for the Interviews”. The guest speaker, Mr Dimple Suhanda, Brand Sales Specialist, IBM gave various tips to the students regarding do's and dont's of interviews and placements and demonstrated the points he made with the help of role playing.
JIMS VK – Guest Lectures
1. A guest lecture on the topic: ‘Career Prospects in Public & Private Sector’ was conducted by Dr. Dewakar Goel, Ex. Director, Airport Authority of India on 2nd September, 2019 for the BBA students of batch 2018-2020 Shift II.
2. A guest lecture was conducted on 6th September, 2019 for the BBA students of batch 2019-2021 Shift I by Mr. Ankush Madan, Chief Manager, India Today Group on the topic: ‘Campus to Corporate’.
3. BBA department organised a guest lecture on 6th September, 2019 for the BBA students of batch 2019-21 Shift II, in which Deepak Sharma, Corporate Trainer, guided the students on the importance of team work.
4. An interactive session on the topic: Skills for the Future Employment Scenario was facilitated by Ms. Sallyann Della Casa, Harvard University on 24th September, 2019 for the BBA students of batch 2017-2019 Shift I.
5. A guest lecture was conducted on 26th September, 2019 for the BBA students of batch 2018-20 Shift II by Manish Shrivastava, Regional Manager – Bajaj Finance Limited, on the topic: ‘Marketing Strategies & Consumer behavior’.
6. A guest lecture on ‘Marketing of Consumer Durable: Current Scenario’ was conducted by Mr. Prem Kumar, Havells Marketing on 26th September, 2019 for the BBA students of batch 2017-2019 Shift II.
JIMS Greater Noida – Guest Lectures
1. Department of Commerce organized a guest lecture on “Setting Goals and Strategic Action Plans” for the students of the B.Com (H) Department on September 6, 2019. Ms. Pooja Chopra, Corporate Trainer, taught students the importance of strategic action plan and setting targets.
JIMS VK – Industry Visit
1. Students of BBA batch 2017-2019 and 2018-2020 visited SEBI on 11th and 12th September, 2019 respectively, where they got to interact with industry experts.
JIMS Greater Noida – Industry Visit
1. Students of B.Com (H) I Semester, accompanied by faculty members, visited Mother Dairy Fruits and Vegetable Pvt Ltd, Patparganj, New Delhi, with the purpose of obtaining practical knowledge of the manufacturing process of wide variety of dairy products. The students received first-hand information about the brand and its processes from the company’s Marketing Executive.
JIMS VK II – Industry Visit
1. Department of BBA organized an industry visit for BBA (I Sem) students to Coca-Cola Happiness Factory M/s Moon Beverages Ltd., Greater Noida on 6 September, 2019. The visit began with a video clip about the journey of Coca Cola over 133 years followed by a guided tour to production area. The tour ended with the guide talking about the various CSR initiatives taken up by the organization. The visit was a delightful experience for the students about the various processes involved and concluded with the students taking group photos in the polar bear selfie corner.
2. Department of Mass Communication students attended the panel discussion on Kashmir: the way forward and Aurangzeb Or Dara Shiko: Muslim Wahi Jo BJP Man Bhaye at Aaj Tak Studios. The panel discussions were hosted by Mr. Rohit Sardana and Ms. Anjana Om Kashyap. The panel discussions were hosted by Rohit Sardana and Anjana Om Kashyap.
3. Department of Hotel Management organised an Industry visit for Ist Semester students to Hotel Double Tree by Hilton, Gurgaon and were explained the work flow of various departments like Front Office, Food & Production, Bakery & Patisserie, Housekeeping among others on real time basis.
4.Students from the interior designing department were selected to compete with reputed architecture colleges of North India at FOAID (Festival of Architecture and Interior Designing) 2019 held at NSIC on 20th and 21st September, 2019. JIMS VK II was among the only three institutes selected from Delhi region to participate in this prestigious competition. The product was based on “The big bang theory” and it was prominently displayed at the design arena of FOAID.
JIMS VK – Plantation Drive
The Rotaract Club of JIMS Vasant Kunj organized a Plantation drive on the occasion of World Ozone Day at the Sultangarhi Archeological Park, Vasant Kunj, on 14th September' 2019, in which over 300 students participated and more than 400 saplings were planted. The event was attended by President Rtn. Dushyant Arya and IPP Rtn. Ram Chand of Rotary Club of Delhi Imperial and the Club Faculty Advisor, Prof.B.Manchanda.
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Prof. B.Manchanda with faculty members at the Plantation drive

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Campuses: JIMS, Vasant Kunj, OCF, Pocket-9, Sec-B, New Delhi, Ph: +91-11-40619300,
JIMS, Kalkaji: MOR Pocket 105, Kalkaji, New Delhi-110019, Ph.: 011-40619200,
JIMS, Lajpat Nagar: No.34, Ring Road, Lajpat Nagar-IV, New Delhi-110024, Ph.: 011-49219191,
JEMTEC, Greater Noida: 48/4, Knowledge Park III, Greater Noida, Uttar Pradesh-201303, Ph.: 01203819700. 
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