Jagannath International Management School

JIMS Activities

13 th Media Seminar on Digital Deluge: Changing Trends in Media on 24 th October, 2018

Online media has led to an overwhelming rise in digital tools and the sheer volume of data being generated. Even the media workplace is rapidly changing to keep up with the onslaught of information and communication technologies. From news gathering to news presentation, it is becoming increasingly important for media professionals to use this to their advantage. The seminar started with invoking the blessings of Ma Saraswati by lighting the ceremonial lamp and vandana by students. Dr Ravi K Char, Director, JIMS, welcomed the gathering by throwing light on the concept of seminar. “The way technology has entered our lives, apocalypse may not be too far. It is time we realise the importance of human originality and the man behind the machine.” Mr. Gyan Gupta, Co-founder, CEO-First Wall, discussed the issue of ‘Changing Trends from Mobile Usage to Big Data’.Crunching data, he said that video consumption amounts to 75%mobile data usage and the local language consumption has increased up to 95%. While talking on ‘News Gathering in Cinema and Lifestyle’ Ms. Radhika, Designation discussed attention economics and how viewer attention spans have reduced to eight seconds nowadays. She said, “With Social Media, the timescale for filing a storyhas greatly reduced for journalists. JIMS’ alumnus Ms. Preeti Hoon, Media Consultant, Blogger shared her success tricks in the digital space in a candid chatwith her juniors. Mr. Sachin Kumar, Founder, Bottle Openers Digital Solutions Pvt. Ltd shared insights from the online advertising world with students. Sharing the Snickers chocolate’s advertising campaign undertaken by his firm, he also discussed the importance of right and left side brain triggers for consumers. Ankit Tyagi, Anchor, India Today, was the final speaker for the day. He advised students develop an absolute passion for the field of journalism. The seminar concluded with ‘Votes of Thanks by Dr. Neeru Johri, Head, Department of Communication Studies.