JIMS Activities

Guest Lecture on Marketing of Consumer Durable: Current Scenario

Department of Management Studies organized a Guest Lecture on 26th September, 2016 for third year (Morning shift) students of BBA. Guest lecture was on "Marketing of Consumer Durable: Current Scenario" conducted by Mr. Prem Kumar, GM - Sales & Marketing, Havells India Ltd. The larger goal: To transform Havells from an electrical goods maker of wire and switchgears into a consumer durables brand with a presence in televisions, washing machines, refrigerators and air conditioners. In less than 50 days of the Lloyd acquisition, the results began to show. With a 9.1 per cent market share in the April-June quarter, Lloyd toppled Samsung as the third largest air conditioner brand in India. Havells with the Lloyd acquisition has a slice of the Rs 10,7700 crore consumer durables market in India, which is likely to become fifth largest in the world by 2025. He enlightened the students about vast opportunities available in the world in various fields. Over all the session was informative and interactive. Students were inquisitive and the hour long session ended with a lot of interesting questions.